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1. Take notes of your story early on.
Start to take note of why you started your business and the genesis of your concept.

2. Keep a mood board.
Start collecting images early on. This will help you with the process of developing your unique brand and help designers with their process as well.

3. Understand your audience.
Get to know your neighborhood and customer audience. Is it made up of primarily travellers? Will it be a neighborhood spot? Start to build community so that you have a support system early on.

4. Embrace collaboration.
When collaborating with designers, make sure that you stay true to your own preferences. Feedback is key, and designers want to foster a dialogue with you.

5. Have a clear creative direction and stay true to it.
Always have your branding connect back to your brand identity and personal story. It’s important that your restaurant design concept connects to the food experience itself. Social media prioritizes aesthetics and “Instagram moments”, but taking a holistic approach to the overall dining experience should be of the utmost importance.

Written by Jenny Goodman — October 28, 2019


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