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tilit in the news
They like us, they really like us!
Some fine folks have said amazing things about our chef coats, chef aprons, our business and the great people we work with to design hotel uniforms and restaurant uniforms. Peruse some of these awesome chef wear related articles to learn more about Tilit NYC.
VOGUE Magazine
“The jumpsuit is the ultimate uniform...it is a single garment that, when garnished with a good pair of boots, will carry you through the trenches of work,” says McCrery, a chef-turned-designer.
The New York Times
Tilit has partnered with the restaurateur, Tom Colicchio, for a sleek new apron, in three colors, with some proceeds going to Edible Schoolyard NYC.
Where press mentions tend to land across TILIT workwear
Reading press coverage in context
The Press page is a running record of third-party mentions of TILIT. Pieces vary, some focus on a single garment, others on broader uniform thinking. The sections below map the most common press angles to the parts of the site that match the wording you are seeing in a headline, caption, or pull quote, without guessing beyond what the category names already state.
When coverage centers on chef coats
General coat coverage usually treats the coat as the visual anchor for the kitchen. The broad category is Chef Coats. When an article gets more specific, it often lands on a single use-case, not a different “type of chef.”
- White Chef Coats aligns with mentions of the classic white profile, modernized with details like snap closures designed for one-hand speed and breathable panels placed where chefs run hottest.
- Short Sleeve Chef Coats lines up with write-ups that call out airflow and arm freedom. The collection copy also references apron tab placements tested in prep environments.
When press calls out “whites” and specific details
Some stories quote the parts you actually feel in service: closures, venting, and fabric behavior under heat. In TILIT’s own collection descriptions, white-coat language includes lightweight, breathable, stain-resistant fabric alongside those speed and ventilation details. That combination tends to show up in reviews that care about keeping a clean profile without adding bulk.
When the mention is “aprons,” then the story narrows by role
Apron coverage often uses role language rather than a specific item name. The umbrella destination is Aprons, with role-forward groupings that match how most articles talk about teams.
- Chef Aprons for back-of-house mentions.
- Server Aprons when the piece is about floor presentation and guest-facing wear.
- Waist Aprons when the callout is specifically waist-length.
If the article language is explicitly about logo placement, the cleanest match in the navigation is Custom Embroidered Aprons.
Workshirts, when the story is “wear it everywhere”
Some coverage frames TILIT as hospitality workwear that reads right in the kitchen and still holds up visually in guest-facing moments. That is the “wear it everywhere” pillar, with “built for the kitchen” staying non-negotiable in the details. The most direct category labels for that lane are Chef Workshirts and Collared Chef Workshirts.
Uniform-program mentions: restaurants and hotels
When the press angle is brand consistency across positions, the relevant destinations are the program pages for Restaurant Uniforms and Hotel Uniforms. This is where “a fit for everyone” reads as an operational requirement, across roles and bodies, not a tagline.
Occasional non-apparel callouts
Some roundups include accessories alongside garments. When a piece names it directly, the label on-site is The Chef Backpack.
Frequently Asked Questions About TILIT press
If an article just says “TILIT chef coats,” what does that usually refer to?
Chef Coats is the broad category label that matches that wording. Many press mentions stay at the category level, unless the piece specifies a context like white coats or short sleeves, which TILIT also separates into named collections.
What concrete specs are called out for White Chef Coats?
In the White Chef Coats collection description, the details include snap closures designed for one-hand speed during service and breathable panels placed where chefs run hottest. It also references lightweight, breathable, stain-resistant fabric, the kind of specifics press tends to quote.
Why do short sleeve chef coats get featured so often?
Short Sleeve Chef Coats coverage is usually about heat and movement. TILIT’s collection copy emphasizes maximum airflow and unrestricted arm movement, then anchors it with practical details like one-hand snap closures, apron tab placements, and breathable panels positioned where chefs run hottest.
When press mentions “TILIT aprons,” which categories match common role language?
Aprons is the umbrella label, with role-forward groupings underneath. Mentions framed around kitchen wear align with Chef Aprons, guest-facing coverage aligns with Server Aprons, and waist-length callouts map to Waist Aprons.
Where do restaurant and hotel uniform stories belong on-site?
Press that focuses on outfitting teams across roles aligns with Restaurant Uniforms and Hotel Uniforms. Those pages keep the lens on programs and consistency, rather than treating uniforms as a single-garment story.